I spent my time at Tally bouncing between the flagship Tally app and their now-sunset savings app Tally Save. My work for Tally proper included refreshing the blog newsletter, teaming up with product design to tackle the beginnings of a rebrand, assisting with communication designs, optimizing the App Store creatives, and lending a hand with ad creatives.
Blog Newsletter
One of my favorite projects I worked on at Tally was refreshing the blog newsletter. I developed a simple layout that is easy to edit month to month, with a more engaging structure and hints of personality.
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/d0937862-f4e3-4015-a379-9640aeb1fa62_rw_1200.gif?h=39338af511d1bd51fdf5eb98662b5ca1)
Newsletter Before & After
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/0067fb2b-fe48-4a03-95e9-b890b3457ff1_rw_600.png?h=0fcf83c0f3a48af6a71951149cc093db)
Original
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/796e37d2-0c65-49b6-8c29-3b04cd07836a_rw_600.jpg?h=f2608fee587ab226b97030e81720a618)
Final
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/8ac7f4d2-3751-4e34-8dd5-6014094c8f0a_rw_1200.jpg?h=ddbf17db57c1a4a361b23cc5237ac81f)
Rebrand
For 3 months, I was part of a team of designers aiming to rebrand Tally, starting with our color palette. I represented the marketing team, focusing on how the palette would translate into ad campaigns, photography, and illustration.
The project was still in the works at the time I left Tally, but much amazing work was accomplished by my tiny team. Guided by our design principles and values, we set out to craft a palette that embodied optimism, motivation, and confidence.
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/4bf65eb5-8578-45e8-b6df-a494fda06424_rw_1200.png?h=536bbc89b0ab9678b35377a005dae5e2)
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/73e2e7b8-660c-435c-819c-74fc173aaad1_rw_1920.png?h=d301c423dea9b665d733d93b0ab44587)
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/bd31ac38-ee45-43c7-978b-15b4a81cbc9a_rw_1920.png?h=3b04d0a135320fd3cabdb416521131ba)
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/307a481a-92b8-487d-ab3d-45bdb8046542_rw_1920.png?h=ac351922cd0e11f0d3c2d6a8f736561f)
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/48a143ce-fae8-43cf-b4f2-5fcd0bed9357_rw_1920.png?h=2363bf943a47f62dbdcb7ab7d243c515)
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/21e50057-230b-454c-a966-5de085dce239_rw_1920.png?h=a860dce52973f71cc4ef6ae45c4a7bcc)
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/ecad81aa-1cb7-4bb4-b154-94625a8b94fc_rw_1920.png?h=a2e961233107299485eb5417ca407dc3)
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/cff3b64d-99a0-44f8-a1fd-34b97d216dfb_rw_1920.gif?h=dc1779f6c9f4eabea11cca7bf4fb0d71)
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/f0f7998a-1602-47a5-b455-f92e9b26e1df_rw_1920.png?h=03525001046e92a14a374c3bbee51b2a)
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/7a880cd5-9475-499f-aed8-da2d9dee7f3a_rw_1920.png?h=436fdef01bf6435ae6f23e1c16df96ba)
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/47023b28-d1f6-4663-ba34-73ef19fed9a5_rw_1920.png?h=ee582f9b8e2e32e7d6e03c3a29a8e232)
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/b7d24432-536a-48a6-a2b7-63b5715854f8_rw_1920.png?h=37ec07a173360312b10e7b44ea432afa)
See a summary of the full process and where we left off in the GIF below:
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/ad069f33-b201-4a67-a7fc-68ee9f3c6544_rw_1920.gif?h=cbb2baddf5a81553a2b19ca4c3299e3f)
ASO
Like many start-ups, App Store Optimization was something that Tally didn't have the time and resources to invest in. When I joined that team, this was one of the first projects I wanted to tackle.
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/4ccbf5e2-7d12-4ff0-b36e-559961e606d1_rw_1920.png?h=c9fe9037a1d9405f7950826758898a11)
Original
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/bf4688ad-9845-4dd3-b466-c8362270ce5d_rw_1200.png?h=465a849df653fcb4a89268f3745bcd98)
Test Variants
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/9730c07c-73ce-4936-a39a-26b0c7524c9b_rw_1920.png?h=e5fc1723430d1d41dfac24fc311ab1c3)
Winning Variant
Ad Campaigns
With my focus on Tally Save, I spent most of my time making ads for the late app's launch. However, I occasionally had the pleasure of working with the two designated Tally Cards growth designers on campaigns for the flagship app.
Blog
I spent some time working with the marketing/communications teams to build out information visualizations. Below you can see two animations used in the Tally blog.
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/c6b99721-9bc5-4155-988a-3485bc977930_rw_1200.gif?h=68b8dd33a05a85e3fdf3e06532867ce9)
![](https://cdn.myportfolio.com/286502109021786bc2b2116e6a91f3f0/0563b5a8-a7dc-4d6f-8201-d7b2d88cfaaa_rw_1200.gif?h=34393c5e5aa4266818c63f441ab0dfe2)